Tobacco companies use cartoons or brightly colored packaging in order to hook kids, to make kids think that this is benign, fun and harmless to them, said Linn, who is also the author of Consuming Kids, a book about marketing to children
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The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library tracked the acquisition and subsequent marketing campaigns of sweetened drink brands by two leading tobacco companies: R.J
Difficulty in differentiating the harmful effects of nicotine from those of other harmful components of tobacco smoke might lead to a fear of recommending NRT products, which can be an obstacle to successful smoking cessation
